Analysis of data shows 10 per cent increase in number of women buying iconic sports car.
For the third consecutive year, sales figures show the Ford Mustang to be the world’s best-selling sports coupe.
In Canada, the company said today, sales of 8,348 in 2017 represent a 9 per cent increase over 2016.
Overall, Ford sold 125,809 Mustang coupes and convertibles in 146 countries last year and the car has enjoyed a 10-per cent sales growth with women buyers over the last five years.
Mustang – seen in the photo above – was the top-selling sports coupe worldwide in 2017, with more than one-third of its sales going to export markets, according to Ford analysis of IHS Markit global light vehicle registration data.
This data – compiled from government and other sources and capturing 95 per cent of global new vehicle volumes in more than 80 countries – puts Mustang ahead of all other sports coupe competitors worldwide.
“The world is falling in love with Mustang,” says Erich Merkle, Ford sales analyst. “Mustang represents the best of American design, performance and freedom, with an unmistakable personality that appeals – regardless of your postal code.”
Of the nearly 126,000 vehicles registered worldwide, Ford reported 81,866 of those were registered in the United States, meaning just over one-third of all Mustang registrations are occurring in export markets.
Demand remains particularly strong in China, where Mustang was the best-selling sports coupe last year based on 7,125 registrations.
The most popular configuration worldwide is the Mustang GT with the 5.0-litre V8.
While sports cars have traditionally skewed toward male buyers in the United States, Mustang is increasingly finding favor with women. In an environment of relatively flat sports car sales to women, Ford research shows a 10 per cent gain in women buying
Sports coupes, as defined by IHS Markit, include two-door and convertible models.
Additionally, here is a fun video celebrating Mustang Day: